Our Story

Havana Malecón and Miami skyline across the water

Our Story

Havana,

1926.

Miami, today.

Ninety miles of ocean.
Nearly a century of time.
The same craft.

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The House

A name earned on Havana’s
finest street in 1926.

Rebuilt in Miami, a century on.

The Street

Calle San Rafael 45

By the 1920s, San Rafael was the most important retail corridor in the Caribbean. Five blocks of boulevard running west from the Paseo del Prado, where every jeweler and watchmaker that mattered kept an address.

Paseo del Prado, Havana, circa 1926

Paseo del Prado, La Habana · c. 1926

The Company It Kept

Cuervo y Sobrinos
Gastón Bared
Joyería Riviera
Fin de Siglo
El Encanto
La Casa Martull

In 1926, La Casa MARTULL secured its place among them.

1959

Then it stopped.

The Revolution ended commercial life on San Rafael. Every private house on the boulevard was nationalized or shuttered. The jewelers, the merchants, the watchmakers. MARTULL closed with the rest. The name went silent for more than sixty years.

The Return

MARTULL. Miami.

Ninety miles north of Havana, Miami became the city where so much of Cuba’s commerce and craft carried on. MARTULL is not a reissue, and not a tribute. It is the house itself, continued.

MARTULL 1926
Every dial carries the year the house earned its name.

The Work

Assembled in Miami

Built with intention, by hand, one piece at a time. The standard San Rafael set, held to in a new city.

Dial detailAdd image · portrait 4:5
The movementAdd image · portrait 4:5
On the wristAdd image · portrait 4:5

Heritage isn’t inherited.
It’s rebuilt.

A house earns its name through what it makes, not the story it tells about itself. Made for those who understand that a legacy is not received. It is built.

MARTULL 1926

Miami, FL

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